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Lead Exchange & Routing Engine

Leads, matched &
sold
in real time.

PingAlpha connects affiliates generating home services leads with the buyers who want them — validated, tiered, and routed through live ping-post auctions, with compliant remarketing for anything that doesn't sell.

Core Engine

Built for high-density
lead operations.

Ingest, validate, tier, and route leads the moment they land. PingAlpha runs the exchange for home services traffic — no manual matching, no wasted volume.

Lead Ingestion API

Header-authenticated intake endpoints for affiliate traffic. Every submission is validated against per-vertical rules — solar, HVAC, roofing, windows, plumbing, and electrical — before it's ever scored or routed.

Header Auth Field Validation Home Services Rate Limited
01 / Payload Parsing
02 / Format Validation
03 / Vertical Verification
04 / Real-time Dispatch

Auction, Waterfall & Fixed Routing

Every lead runs through a configurable strategy — ping-post auction, sequential waterfall, or direct fixed-price — against your live buyer set, picking the best real bid within milliseconds.

Ping-Post Auction Waterfall Fixed Price Buyer Registry

A–D Quality Tiering

Every lead is scored against configurable checks — contact validity, duplicate signals, time-on-page — and sorted into a tier before it's ever offered, so buyers bid on quality they can trust.

Tier Scoring 24h Dedup Field Validation

Compliant SMS & Email Remarketing

Leads that don't sell aren't wasted — they drop into TCPA-gated SMS/Email drip sequences, tracked end to end and automatically suppressed on opt-out or bounce.

TCPA Consent SMS + Email Drip Auto Suppression

Visual Funnel & Email Builder

Build and publish the capture pages leads come in from — and the emails remarketing sends — in a drag-and-drop editor, with asset uploads and version history built in.

Drag & Drop Version History
How we work

Three steps. Instant routing.

Ingest & Score

Affiliates post leads to PingAlpha's intake API. Each one is validated, deduplicated, and scored into an A–D quality tier instantly.

Route & Auction

The routing engine runs live bids across your active buyers — auction, waterfall, or fixed-price — and sells to the best match for that tier.

Deliver & Remarket

Sold leads get postbacks and full audit logs. Anything that doesn't sell falls into compliant SMS/Email remarketing instead of going to waste.

Ready to scale your
lead operations?

Whether you're generating traffic or buying leads, PingAlpha routes it in real time — home services and whatever's next.

Get started
Get in touch

Get in touch.

Have a question or want to work together? Fill out the form and our team will get back to you shortly.

Location
Phoenix, AZ